Ammar has been deeply involved in the sports betting scene since its legalization and introduction in the Ontario market. After embracing the math behind expected value and variance, he turned his attention to finding inefficiencies in inefficient markets. While still grinding through major sports like soccer and MMA, he enjoys partaking in novelty bets and award shows that as can’t easily be crunched with a spreadsheet. Having spent the last couple of years focused on box office projections and Oscar races, Ammar believes there is an edge to be found in the pop culture betting industry and is excited to explore the opportunities that arise with each new awards season. Ammar enjoys the mainstream embrace of prediction markets and novelty bets as a measure of public sentiment on movies and songs and is eager to see where else this path can take him. When not perusing sports markets, Ammar works as an IT professional or watches whichever martial arts fight he can find at the time.