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PrizePicks Hosts Ribbon Cutting Ceremony for New Atlanta HQ

Ziv Chen

Last Updated: December 17, 2024 2:49 PM EST • 1 min 53 sec read.

Atlanta Hawks guard Bogdan Bogdanovic reacts as we look at the launch of PrizePicks' new headquarters in Georgia.
Atlanta Hawks guard Bogdan Bogdanovic reacts against the Milwaukee Bucks. Photo by Kyle Terada / Imagn Images.

One of our best DFS sites has unveiled its brand-new headquarters in Atlanta.

PrizePicks announced in a press release that its executive leadership team was joined by Georgia Governor Brian Kemp and First Lady Marty Kemp for a ceremonial ribbon cutting late last week in the city where it was founded back in 2015.

“This marks a major milestone for PrizePicks as we celebrate a new chapter of growth. I’d like to extend my thanks to Governor and First Lady Kemp for their continued support as we look to further the city’s mission of becoming a major tech hub in the U.S.,” commented the company’s CEO, Mike Ybarra. “Not only do we see massive opportunity to foster homegrown talent in the state, but also to attract the top minds in tech from around the country.”

“I want to thank the entire PrizePicks team for your commitment to creating jobs and fostering innovation,” added Governor Brian Kemp. “Today is certainly a proud moment for both this team, but also for our state. It spotlights areas where we’re seeing our greatest success stories.”

Recognized for rapid growth

PrizePicks unveiled its plans to invest $25 million into the 33,000-square-foot facility in April of this year, expecting to create around 1,000 jobs in the next seven years. Former CEO, Adam Wexler, commented on the vision:

“Atlanta has always been our home, where we are redefining mobile sports entertainment. This move to Star Metals will help us create more world-class, high-skilled and high-wage jobs in our great city while we deepen our connections across the community.”

The company’s expansion plans come amid rapid growth. Recently, it earned a spot on Deloitte’s 2024 Technology Fast 500™, which recognizes North America's 500 fastest-growing technology, media, fintech, energy tech, and telecommunications companies. For the third consecutive year, PrizePicks was honored and took the top spot in the “Digital Content, Media, & Entertainment” category.

PrizePicks navigates legal challenges

However, several states are cracking down on DFS operators as their products often cross over into traditional sports betting territory.

While sports betting is legal and live in 38 states and Washington, D.C., PrizePicks also operates in states like Georgia, where it remains illegal. Alongside DFS operators Yahoo Fantasy Sports and Underdog Fantasy, PrizePicks was recently faced with a lawsuit in Massachusetts for offering sports betting in the state when it was not permitted to do so. 

The company also received a cease-and-desist order from the Florida Gaming Control Commission (FGCC) earlier this year, following which it returned to the state under a new format. Rather than pitting users against the house, “PrizePicks Arena” offers a peer-to-peer format that bypasses gambling regulations. Brian Huss, PrizePicks’ VP of Innovation, said: “PrizePicks Arena is an exciting new twist on the PrizePicks experience that paves the way for future product innovations.”

Arena is now legal in 15 states across the U.S. after PrizePicks received licenses in both Delaware and Missouri in October.

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.