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BetMGM Secures Exclusive Casino Rights to Iconic Game Shows

Ziv Chen

Last Updated: January 20, 2025 2:48 PM EST • 1 min 34 sec read.

Drew Carey hosts Plinko Games as we look at the BetMGM partnership with Freemantle.
Pictured: Drew Carey hosts Plinko Games At Global Gaming Expo 2018 to celebrate the debut of IGT's "The Price Is Right" Slot Machines. Photo by PA Images / Sipa USA.

Big news for one of our best sports betting sites.

BetMGM, an iGaming and sports betting operator, has partnered with Fremantle, a global company that creates, produces, and distributes entertainment content. Under the multi-year agreement, BetMGM has obtained the exclusive online casino rights to two iconic game shows, The Price is Right and Family Feud.

These rights will allow BetMGM to develop branded slots, table games, and non-traditional casino games related to the iconic brands. According to the deal, BetMGM will also appear as a sponsor for several weeks in the upcoming Family Feud and The Price is Right seasons. These new additions will be fun for players to try out after signing up with a BetMGM Casino bonus code.

These sponsorships will include new integrations that have never been done before. Throughout 2025, BetMGM and Fremantle plan to announce further partnership activities related to Family Feud and The Price is Right.

"Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both," said Suzanne Lopez, Chief Operating Officer of Fremantle North America. "This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It's all about enhancing how fans of 'The Price Is Right' and 'Family Feud' connect with the shows in fresh, immersive ways."

Fremantle has enjoyed many years of critical acclaim within the entertainment sector and provides quality, multi-genre programming in more than 27 territories globally. Fremantle's extensive portfolio includes plenty of popular media, such as Got Talent and Password, alongside films, dramas, and documentaries like House of Kardashian.

Adding new features

The deal between BetMGM and Fremantle comes as the online casino market in the US is growing rapidly.

Data from market research companies show that the online casino market in the US is set to keep growing, both due to increasing consumer demand and more state legalizations. According to Vixio Regulatory Intelligence, by 2027, the sector could reach a valuation ranging from $10.8 billion to $13.7 billion, making the US the biggest iGaming market globally.

 Currently, there are Connecticut, Delaware, Michigan online casino, NJ online casino, PA online casino, Rhode Island, and WV online casino markets. Several states are considering legislation to join the iGaming market this year.

Wyoming, Indiana, and Maryland are among the states that may legalize online casino gambling soon.

Such attempts at legalizing iGaming are often opposed, whether by traditional casino operators or due to issues like problem gambling.

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.