Unibet Review

Unibet Summary

Editor's note: Kindred Group PLC, the owner of Unibet Sportsbook, is withdrawing from the North American sports betting market. Unibet is expected to be officially unavailable by the end of Q2 in 2024.

Unibet is one of the world's oldest and most respected legal sports betting brands and has been busy making a name for itself in the North American market. 

While perhaps not the most recognized name in a North American market that features FanDuel, DraftKings, Caesars, and BetMGM, Unibet is considered close to that class, according to most industry analysts.

Follow along as our Unibet review determines whether or not the overall wagering experience lives up to its global hype. 

We will look into the Unibet locations and their sports menu and discuss the provider's overall betting experience, including their mobile app, live betting options, online casino, customer feedback and reputation, customer service, and focus on responsible gaming.

Unibet Quick Facts

Unibet Locations

Unibet is a global online gambling brand and has a presence in over 100 countries worldwide. It boasts over 11 million international customers under the Kindred Group banner.

Among them are five U.S. states, including:

• Arizona
• Indiana
• New Jersey
• Pennsylvania
• Virginia

In 2020, Unibet partnered with Barstool Sportsbook's parent company, Penn National Gaming, which gave the company access to jurisdictions within the U.S., namely Illinois and Ohio, where Unibet plans to launch. 

Sports Leagues to Bet On

Unibet offers a complete menu of sports its customers can bet on as a global and established brand. 

With this list, Unibet puts itself in the top tier of sports betting providers in the U.S. and Canada, and the menu could expand in the future. 

NFL Betting

Like all North American betting sites, Unibet's bread-and-butter sport is the NFL. 

Unibet offers its clientele a full range of NFL betting types, including moneyline, straight bets, parlays, teasers, props, totals, futures, live betting, and odds boosts during the NFL season. 

NBA Betting

A full slate of NBA betting opportunities is available with Unibet. 

Moneyline, straight bets, parlays, teasers, props, totals, futures, and live betting are robust features of Unibet's NBA betting focus.

College Football

Unibet offers the usual suite of options for college football bets. From the most iconic university programs to lesser-known Div II and Div III teams.

College Basketball

College Basketball makes up a considerable part of Unibet's fall/winter/spring betting menu. Unibet offers moneyline, straight bets, parlays, teasers, props, totals, futures, and live betting opportunities from tipoff in the fall to spring's marquee March Madness tournament.

NHL Betting

The full slate of preseason, regular season, and playoff NHL betting action is a feature of the Unibet Sportsbook. You will have an opportunity to bet their puckline, straight bets, parlays, teasers, props, totals, futures, and live betting throughout the season. 

MLB Betting

Like all North American sportsbooks, Unibet relies heavily on MLB betting during the usually slow summer months. All bet types are available to wager on the Boys of Summer, with a heavy focus on live betting opportunities.

Other Sports Leagues

You'll find modest markets for some of the more common secondary sports in the U.S. such as UFC, NASCAR, PGA Golf, and more.

As a global brand with decades of experience catering to bettors worldwide, Unibet also covers all major international sports leagues. From the top leagues of soccer, like Premier League, and marquee events like the World Cup, Unibet has you covered with a full menu of bet types.

Online Betting Experience

Unibet has combined years of experience in the global sportsbook industry into a pleasurable, hassle-free sports betting experience. 

Website Experience

Streamlined sign-up, deposit, and search functions are a strength of the overall brand. Unibet offers bettors an organized, easy-to-use sports betting product that provides a seamless overall experience.

Unfortunately, I came away feeling that the site's ease of use and navigability doesn't quite match its visual appeal.

Unibet lacks the flash and glitz of much of its competition in the North American market. First impressions mean a lot – Unibet's rather bland green, black, and white interface certainly leaves something to be desired.

That said, once past the underwhelming opening interface that could certainly use some updating, Unibet offers a quality wagering experience from start to finish.

Simplicity is a hallmark of the Unibet brand, but that focus comes at the cost of a sexy betting interface.

Mobile Betting and Betting App

Unibet has done an excellent job in making its mobile betting app accessible in the market. 

I was happy to see the product available on desktop and all mobile devices. Overall, the mobile app is decent to utilize. 

Live Betting

Unibet's experience as a global sports wagering brand is evident in its live betting focus. 

Not only does the site offer a wide range of live betting opportunities around the clock, but they also have a live streaming section. 

Live streaming is an extreme benefit to those participating in live betting options and is a feature that not all betting sites offer.

Streaming hundreds of sporting events each month, especially ones you are eager to place in-game bets, sets Unibet's live betting apart from most of its competition. 

Unibet's live betting odds were competitive in our experience, and the necessary real-time stats were readily available.

Unibet is one of the best in the market concerning in-game betting.

Casino, Poker, & Other Gaming Options

Another strength of the Unibet brand is its online casino, which rivals any comprehensive wagering provider. 

Their experience as a global provider shines through again with their online casino options.

The Unibet Casino has been able to enlist the top online casino software producers in the world to make up their menu of casino gaming options. 

High-profile names like NetEnt, IGT, NextGen, and S.G. Digital are ever-present on the site, providing elite variations of all of the classics, including slots (including progressive jackpots), blackjack, table games, video poker, jackpots, and live dealer options.

Slots dominate the Unibet online casino offerings. Table gaming options aren't as plentiful but boast the quality that our Unibet review has come to expect. 

Overall, it is hard not to be impressed by Unibet's online casino, considering it is one of the better casino compliments to a sportsbook we've seen.

Unibet History

Unibet has been around since 1997 when one man decided to share his sports betting knowledge with others. 

Initially just a Scandinavian-based product, Unibet quickly spread its wings. 

It became a significant player in the broad European legal sports betting market before getting in on the North American legal sports betting scene.

Unibet is part of the Kindred Group, one of the world's biggest and most successful gambling companies. 

Together, the companies have allowed their brands to span the globe and be significant parts of the gambling industries in Europe, Asia, and North America. 

Unibet partnered with Hard Rock Atlantic City in New Jersey to launch their product in September 2019 and hasn't looked back. 

The company has signed partnership deals with some of the most recognizable sports teams in North America and Europe.

Those teams include the New Jersey Devils of the NHL, the Philadelphia Eagles of the NFL, and high-profile European soccer teams Paris Saint-Germain, Aston Villa, and AFC Ajax.

Customer Ratings & Reputation

Unibet is a quality, widely respected name in the global online betting and casino industry. They have been around for longer than almost all other providers and have, in some cases, become a model for new providers hoping to enter the competitive market.

The App Store gives Unibet a 3.2/5 rating. Google Play provides the app with a 3.7/5. 

Customer Service

Customer service has become an essential part of betting site offerings. 

All expected customer service options are available, from an extensive FAQ section to live chat, email, phone, and social media support.

The quality of customer service at Unibet is better than some of the most popular betting sites we have dealt with, like BetMGM. However, there have been frequent mentions within the SBR Forum community of trouble getting help with slow withdrawals from Unibet and their customer service offering no support in these cases.

Customer service can be pretty poor across the widespread sports betting industry, but Unibet is no worse than the average bookmaker.

Unibet Contact

Unibet provides its clientele with multiple ways to get in touch with them.

If their FAQ section doesn't answer your questions, you can contact customer service:

• Live Chat: 8:00 am EST to 11:00 pm EST - 7 days a week
• Phone number: 1-855-655-6310
• Email: info@unibetsupport.com
• Twitter: @UnibetUS

Unibet Legal Betting

Unibet is regulated by the following:

• New Jersey Division of Gaming Enforcement
• Arizona Department of Gaming
• Indiana Gaming Commission
• Pennsylvania Gaming Control Board
• Virginia Lottery

Responsible Gambling

The legal age for sports betting in most states is 21+. This is subject to regional regulation. Please play responsibly. Unibet complies with the rules laid down by the above gaming commissions.

Here are a few resources to help ensure you are gambling responsibly.

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. You can call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person's ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody, offering free emotional support and advice to anyone affected by gambling.

Why Choose Unibet?

Overall, Unibet offers its customers an excellent online gambling experience. It's a good sportsbook option for beginner or even intermediate bettors. Beginners will find a good offering of boosts and ongoing promos to make life easy. Intermediate bettors will appreciate the vast markets Unibet offers as a global brand.

They are proven by their numerous awards, including the Sports Betting Operator of the Year Award from the EGR Nordics Awards in 2020 and their Online Gaming Operator of the Year nod at the International Gaming Awards in 2019.

Unibet could stand a refresher concerning its visual appeal. Others in the market have caught and even passed them in providing a modern, sleek, and eye-popping visual experience.

But overall, Unibet checks most, if not all, of the boxes we look for in one of our reviews.